Note: all times listed below are in Pacific Daylight Time!
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Welcome to Day 1
Putting the Tricks of the Trade into Practice
October 17, 2020 at 9:00 am PDT in Track 1 -
Five Reasons to Move to Headless WordPress
Presented by Steve Zehngut
Performance, security, scalability, flexible integration, multichannel publishing. These are compelling reasons to consider integrating a truly decoupled system. But is headless WordPress the right tool for everyone? Steve will discuss these five elements of headless WordPress in depth and help you evaluate if it is the right choice for your project. Successful consultants will always …
October 17, 2020 at 9:15 am PDT in Track 1 -
How Video Storytelling Can Propel Your Brand, Build Community, and Get Leads
Presented by Desiree Rose Martinez
2020 is almost over! How are you NOT committed to video marketing as the pillar for all your marketing? Learn how using one video per month will allow you to do more with less, show up for your community, and get you leads just from solving your prospects problems one story at a time. You …
October 17, 2020 at 9:15 am PDT in Track 2 -
Level Up With Child Themes
Presented by Jason Orellana
There are many ways to edit the look and functionality of a website. You could use an all-in-one solution such as page-builders. While this is still a good solution for building complex websites in a short amount of time, a better solution may be to use a child theme. I want to share my process …
October 17, 2020 at 10:15 am PDT in Track 2 -
Understanding React
Presented by Mauricio Dinarte
React.js has become one of the top players in the JavaScript libraries world. WordPress has rebuilt its WYSIWYG editor using React. Drupal has recently adopted the library to create admin interfaces. This session aims to explain the basic concepts of React outside of the context of any particular CMS implementation. Many examples will be presented …
October 17, 2020 at 10:15 am PDT in Track 1 -
History 101: How Creating a Wapuu adds fun to your WordCamp or WordPress Community Event.
Presented by Joe A Simpson Jr.
What is a Wapuu? If you're new to the WordPress Community and a WordCamp or Meetup, seeing these whimsical and playful characters in and around events worldwide. In this presentation, we'll look at how these mystical creatures came to be, fit into each event's brand messaging, and sets the tone for each weekend. We'll also …
October 17, 2020 at 11:15 am PDT in Track 2 -
The Lean Web
Presented by Chris Ferdinandi
The web is a bloated, over-engineered mess. And, I believe many of our modern “best practices” are actually making the web worse. In this talk, I share some ideas on how to fix it, and explore a new set of best practices to replace what we do today. If you’ve ever felt like modern web …
October 17, 2020 at 11:15 am PDT in Track 1 -
Creating Gutenberg blocks using ACF Blocks
Presented by Maciej Palmowski
In my presentation I will show how to create custom Gutenberg Blocks without learning React. I will point what are the pros and cons of using each solution.
October 17, 2020 at 1:15 pm PDT in Track 1 -
How to Have a Human Connection with your Clients in a COVID-19 World
Presented by Mike Demopoulos
2020 isn’t like anything we’ve experienced in modern days. The landscape has changed. How we communicate with one another has changed. Masks, online conferences, email, check-ins, text messages… these all have a bigger impact than ever before on how we connect with other — including our clients. Let’s talk about how to maintain human connection …
October 17, 2020 at 1:15 pm PDT in Track 2 -
Database cleanup, prune legacy plugin and theme cruft to free-up resources
Presented by Sean Conklin
How tidy is your WordPress database? While WordPress site contents can be exported and imported into a newly installed environment, many sites are larger or more active, thus need surgical precision to clean the database. This is especially the case for eCommerce stores or sites where user content (such as comments, accounts) are active and …
October 17, 2020 at 2:15 pm PDT in Track 1 -
The Care and Feeding of Your Web Designer
Presented by Rob Watson
Sometimes adversarial project management relationships can develop between clients, web designers, and developers. Starting even before the very first phone call or email, this talk provides tips and new ways of thinking about the client/provider relationship. And, in a way that respects what the client is asking for while also respecting the knowledge and experience …
October 17, 2020 at 2:15 pm PDT in Track 2 -
Inclusive Content Strategy
Presented by AmyJune Hineline
Job postings, among so many other things, can be unintentionally exclusive. “We are currently looking for the next Rockstars to join our stellar team! All employees must have a killer work ethic and offer fanatical customer service.” Inclusivity is at the heart of an effective content strategy. Accessible code may be imperative for inclusion, but …
October 17, 2020 at 3:15 pm PDT in Track 1 -
Who cares about UX? Case Study: UX before and after
Presented by Sabrina Liao
Everyone is talking about UX these days. What is User Experience? Who really cares about UX and why should you even care? User Experience is not just digital, in fact, it exists in our daily lives and every interaction is a user experience and it can make or fail . In this talk, we will …
October 17, 2020 at 3:15 pm PDT in Track 2 -
How to Research and Write Blog Posts People Want to Read
Presented by Rachel Anderson
Keywords, ranking, SEO…these will get people to your blog, but how do you keep them there and reading? In this 15 minute talk, I'll be covering how to research and write local content that convinces readers they want to join your community, move to your neighborhood, and hire you to help them do it. Part of the talk will focus specifically on the LA & SoCal-based audience. This is …
October 17, 2020 at 4:15 pm PDT in Track 2 -
Piping Hot Delivery Anywhere with Zapier
Presented by Alicia St. Rose
Have you ever had the hunkering to transform WordPress Users into leads in your email campaign contact list? Or dreamed of savoring the sweet taste of freedom? Freedom from cutting and pasting content from Google sheets into your WordPress posts because you used a Google form to collect data? Did you know there's a service …
October 17, 2020 at 4:15 pm PDT in Track 1 -
Welcome to Day 2
Putting the Tricks of the Trade into Practice
October 18, 2020 at 9:00 am PDT in Track 1 -
Frontity Framework: Introduction to Building React frontends for WordPress
Presented by Pablo Pastigo
In this talk Pablo Postigo, co-Founder & CEO of Frontity, will give an introduction to the basics of Frontity Framework and what are the main challenges when developing a React frontend for a Headless WordPress. In addition he will share his vision of the future of JavaScript in the WordPress ecosystem and also the story …
October 18, 2020 at 9:15 am PDT in Track 1 -
Importance of readability for SEO copywriting
Presented by Marieke van de Rakt
Is it worth your while making your text a pleasant read? Will it lead to higher rankings and more traffic? Is readability a ‘ranking factor’? I am convinced that writing in plain and understandable language can get you more visitors. In this talk, I’ll explain why humans and search engines love easy to understand copy. …
October 18, 2020 at 9:15 am PDT in Track 2 -
Connecting Gutenberg and Frontity: A Case Study
Presented by Mario Santos Guillamot
In this session, I will provide my insight on building the frontity.org website using built-in Gutenberg blocks and a React-based front-end. This is a powerful approach that allows to combine all the flexibility of the WordPress editor with the potential of using React for more complex UIs, while keeping everything editable from Gutenberg, even the …
October 18, 2020 at 10:15 am PDT in Track 1 -
Creating content for everyone: Tips for ensuring your digital presence is accessible
Presented by Natalie MacLees
Did you know that 1 in 4 Americans has a disability that impacts their major live activities? Most disabilities are invisible, so it's possible to know someone for years and never realize that they are living with a disability. When you're crafting content for your website, your email newsletters, and your social media accounts, it's …
October 18, 2020 at 10:15 am PDT in Track 2 -
Much Ado About Captioning Your Videos for WordPress Sites
Presented by Meryl Evans
It is very easy to add a YouTube or Vimeo-hosted video to your WordPress site, but omitting the captions excludes many more people than you think. Not just the 6% of the world that is deaf or hard of hearing. Get your captioning questions answered by the person who depends on them. You’ll learn: Why …
October 18, 2020 at 11:15 am PDT in Track 2 -
The Future of WordPress
Presented by Francesca Marano
For the next two years, there are at least six WordPress releases scheduled. While some features are yet to be determined, there is already a rich and interesting list of enhancements that are planned. What does the future have in store for the WordPress industry? If you are part of it, you should be aware …
October 18, 2020 at 11:15 am PDT in Track 1 -
Five Ways to Make Your Events and Projects More Diverse
Presented by Allie Nimmons
We all know that the tech space could stand to be more diverse. But whose responsibility is that, and what are the best ways to accomplish it without tokenizing people? In this session, we'll review 5 things that you can do today to help enrich your space with more diverse kinds of people.
October 18, 2020 at 1:15 pm PDT in Track 1 -
Web Accessibility and On Page SEO. Why they are really like twins?
Presented by Glen Ingram
W3C web standards are the foundation for building a web page to work well with Google, screen readers and all assistive devices. The fundamentals we have used for Google to index and rank pages are the foundations for website accessibility.
October 18, 2020 at 1:15 pm PDT in Track 2 -
The Basics of Hosting
Presented by Cal Evans
Do you know your MIPS from your SSD? Do you secretly wonder where your site is hosted if you go serverless? If the industry jargon of hosting websites confuses you, this is the talk for you. As the host of "The Geek 2 English Podcast" I am used to breaking down technical topics into language …
October 18, 2020 at 2:15 pm PDT in Track 1 -
WooCoffee and Beignets: the story of the Cafe du Monde redesign
Presented by Adam Bell
How does one of the most iconic food and beverage brands in the South end up being developed primarily in an apartment in Sherman Oaks? This amazing story will show how Adam and dataTV were able to land the landmark 158 year old business, Cafe du Monde, migrate it from Magento to WooCommerce and help …
October 18, 2020 at 2:15 pm PDT in Track 2 -
Failure Is Not an Option: What Apollo 13 Can Teach Us about Launching Websites
Presented by Jake Spurlock & Liz McDonald
Site launches can be thrilling events that raise the hair on the back of your neck as you get ready to flip DNS switches, run search and replaces, and switch traffic over to new environments. Much like the Apollo program, not everything can go perfectly, and your only recourse may be to rely on your …
October 18, 2020 at 3:15 pm PDT in Track 1 -
Wrap Up
Concluding thoughts with the WordCamp LAX 2020 team!
October 18, 2020 at 4:00 pm PDT in Live Show