Keywords, ranking, SEO…these will get people to your blog, but how do you keep them there and reading? In this 15 minute talk, I’ll be covering how to research and write local content that convinces readers they want to join your community, move to your neighborhood, and hire you to help them do it. Part of the talk will focus specifically on the LA & SoCal-based audience. This is less about ranking and more about how to research and create readable, credible content.