An update to last year’s WCLAX 2017 SEO talk, this presentation will cover everything that has changed in the last 12 months and will go into what Google’s algorithm is liking this year.
This rapid-fire talk will cover and provide step by step instructions on the following SEO processes:
– Topical organization of content, bread crumbs, and schema.
– Implicit and explicit entities, what they are and why they are important.
– Voice search optimization for publishers, name-brands and service providers.
We will also dive into Google’s new Search Console, its new reporting features and what it all means for bloggers, marketers, and webmasters.
The primary objective for this talk is to help attendees become more educated about the ever-changing world of SEO and to keep these new practices in mind as they work on their websites.