September 21 – 23, 2018 | #WCLAX2018
Mobile WordPress apps aren’t perfect but they help us blog during those 10 minutes of free time that just happen here and there. Use time waiting for an appointment to finish and publish (or schedule) a post. It’s doable.
This session will talk about how to make the most of the mobile apps, their limitations and how to use them to stay on your blogging schedule – even if you don’t have one, yet.
This presentation will start with the basics behind Google Analytics and dive into intermediate level guide to using the dashboard as well as procedures and process for the following:
– Basics of installation
– Setting up a dashboard
– Getting comfortable with the terminology and what everything means.
– Analytics channels and conversion tracking
My goal is help attendees understand that Google Analytics is more than just tracking “number of hits”, but it also contains a wealth of information that can help them get the most from their site.
Almost all WordPress users publish content or blogs on their website, but most don’t know how make this content surface at the top of page one on Google.
This presentation will cover some of the most important on-page content optimization techniques including:
– Title tag optimization.
– Heading tag hierarchy and optimization.
– Topic focusing, structuring and optimization.
– Optimizing for featured snippet and PAA (people also ask) results.
– Schema.org markup and Internal linking
This presentation is designed to follow Arsen’s talk, our goal is to educate the expose the audience to all aspects of search engine optimization.
An update to last year’s WCLAX 2017 SEO talk, this presentation will cover everything that has changed in the last 12 months and will go into what Google’s algorithm is liking this year.
This rapid-fire talk will cover and provide step by step instructions on the following SEO processes:
– Topical organization of content, bread crumbs, and schema.
– Implicit and explicit entities, what they are and why they are important.
– Voice search optimization for publishers, name-brands and service providers.
We will also dive into Google’s new Search Console, its new reporting features and what it all means for bloggers, marketers, and webmasters.
The primary objective for this talk is to help attendees become more educated about the ever-changing world of SEO and to keep these new practices in mind as they work on their websites.
WordCamp Los Angeles 2018 is over. Check out the next edition!