Site launches can be thrilling events that raise the hair on the back of your neck as you get ready to flip DNS switches, run search and replaces, and switch traffic over to new environments. Much like the Apollo program, not everything can go perfectly, and your only recourse may be to rely on your skills and your preparation. This talk goes into a behind-the-scenes look at a team that manages high-impact, high traffic, enterprise site launches and the leadership, trust, and teamwork that makes that program a success.