Did you know that 1 in 4 Americans has a disability that impacts their major live activities? Most disabilities are invisible, so it’s possible to know someone for years and never realize that they are living with a disability. When you’re crafting content for your website, your email newsletters, and your social media accounts, it’s important to take steps to ensure that content is accessible to everyone. Ensuring your content is accessible expands your audience, improves SEO, increases your reach, and demonstrates your commitment to equality and social responsibility. In this talk, we’ll cover practical tips you can put to use immediately to improve the accessibility of your digital presence.