In the WordPress Community, we talk about value — quite a lot. And that\u2019s awesome. We should charge for our value. The problem comes when we don\u2019t understand our cost — both in financial, physical, and branding terms.<\/p>\n
Having spent over ten years in construction accounting, \u201cjob costing\u201d is in my vocabulary and the front of my mind. But as a marketer, I also understand that WordPress has a branding problem. In order to elevate our personal brands and the brand of WordPress, it\u2019s important that we go beyond value and take a look at cost.<\/p>\n
In this talk, I\u2019ll discuss job costing, sample time tracking, and just how to reverse engineer your pricing to not only meet your expenses, but live the life you want.<\/p>\n","protected":false},"excerpt":{"rendered":"
In the WordPress Community, we talk about value — quite a lot. And that\u2019s awesome. We should charge for our value. The problem comes when we don\u2019t understand our cost — both in financial, physical, and branding terms. Having spent over ten years in construction accounting, \u201cjob costing\u201d is in my vocabulary and the front … <\/p>\n