{"id":1174,"date":"2018-08-13T10:48:06","date_gmt":"2018-08-13T17:48:06","guid":{"rendered":"https:\/\/2018.la.wordcamp.org\/?post_type=wcb_session&p=1174"},"modified":"2018-10-02T16:56:27","modified_gmt":"2018-10-02T23:56:27","slug":"measuring-success-a-guide-to-using-and-understanding-google-analytics","status":"publish","type":"wcb_session","link":"https:\/\/la.wordcamp.org\/2018\/session\/measuring-success-a-guide-to-using-and-understanding-google-analytics\/","title":{"rendered":"Measuring Success; A Guide to Using and Understanding Google Analytics"},"content":{"rendered":"

This presentation will start with the basics behind Google Analytics and dive into intermediate level guide to using the dashboard as well as procedures and process for the following:<\/p>\n

– Basics of installation
\n– Setting up a dashboard
\n– Getting comfortable with the terminology and what everything means.
\n– Analytics channels and conversion tracking<\/p>\n

My goal is help attendees understand that Google Analytics is more than just tracking \u201cnumber of hits\u201d, but it also contains a wealth of information that can help them get the most from their site.<\/p>\n","protected":false},"excerpt":{"rendered":"

This presentation will start with the basics behind Google Analytics and dive into intermediate level guide to using the dashboard as well as procedures and process for the following: – Basics of installation – Setting up a dashboard – Getting comfortable with the terminology and what everything means. – Analytics channels and conversion tracking My … <\/p>\n

Continue reading “Measuring Success; A Guide to Using and Understanding Google Analytics”<\/span><\/a><\/p>\n","protected":false},"author":15047831,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1537725600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2018.la.wordcamp.org\/files\/2018\/08\/Google-Analytics-Slides-Rene-Ramirez.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[1108],"footnotes":""},"session_track":[1244537],"session_category":[54],"class_list":["post-1174","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-f","wcb_session_category-blogging"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9umPP-iW","jetpack_likes_enabled":false,"session_date_time":{"date":"September 23, 2018","time":"11:00 am"},"session_speakers":[{"id":"1108","slug":"rene-ramirez","name":"Rene Ramirez","link":"https:\/\/la.wordcamp.org\/2018\/speaker\/rene-ramirez\/"}],"session_cats_rendered":"Blogging, SEO, & Writing","_links":{"self":[{"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/15047831"}],"version-history":[{"count":2,"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1174\/revisions"}],"predecessor-version":[{"id":1232,"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1174\/revisions\/1232"}],"speakers":[{"embeddable":true,"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1108"}],"wp:attachment":[{"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1174"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1174"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}