{"id":1164,"date":"2018-08-13T10:43:16","date_gmt":"2018-08-13T17:43:16","guid":{"rendered":"https:\/\/2018.la.wordcamp.org\/?post_type=wcb_session&p=1164"},"modified":"2018-10-02T16:47:53","modified_gmt":"2018-10-02T23:47:53","slug":"before-you-hit-publish-seo-techniques-for-content-optimization","status":"publish","type":"wcb_session","link":"https:\/\/la.wordcamp.org\/2018\/session\/before-you-hit-publish-seo-techniques-for-content-optimization\/","title":{"rendered":"Before You Hit Publish; SEO Techniques For Content Optimization"},"content":{"rendered":"

Almost all WordPress users publish content or blogs on their website, but most don\u2019t know how make this content surface at the top of page one on Google.<\/p>\n

This presentation will cover some of the most important on-page content optimization techniques including:<\/p>\n

– Title tag optimization.
\n– Heading tag hierarchy and optimization.
\n– Topic focusing, structuring and optimization.
\n– Optimizing for featured snippet and PAA (people also ask) results.
\n– Schema.org markup and Internal linking<\/p>\n

This presentation is designed to follow Arsen’s talk, our goal is to educate the expose the audience to all aspects of search engine optimization.<\/p>\n","protected":false},"excerpt":{"rendered":"

Almost all WordPress users publish content or blogs on their website, but most don\u2019t know how make this content surface at the top of page one on Google. This presentation will cover some of the most important on-page content optimization techniques including: – Title tag optimization. – Heading tag hierarchy and optimization. – Topic focusing, … <\/p>\n

Continue reading “Before You Hit Publish; SEO Techniques For Content Optimization”<\/span><\/a><\/p>\n","protected":false},"author":15047831,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1537722000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2018.la.wordcamp.org\/files\/2018\/08\/Before-You-Hit-Publish_-SEO-Techniques-For-Content-Optimization.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[1098],"footnotes":""},"session_track":[1244537],"session_category":[54],"class_list":["post-1164","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-f","wcb_session_category-blogging"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9umPP-iM","jetpack_likes_enabled":false,"session_date_time":{"date":"September 23, 2018","time":"10:00 am"},"session_speakers":[{"id":"1098","slug":"sarah-nicklin","name":"Sarah Nicklin","link":"https:\/\/la.wordcamp.org\/2018\/speaker\/sarah-nicklin\/"}],"session_cats_rendered":"Blogging, SEO, & Writing","_links":{"self":[{"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/15047831"}],"version-history":[{"count":3,"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1164\/revisions"}],"predecessor-version":[{"id":1307,"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/1164\/revisions\/1307"}],"speakers":[{"embeddable":true,"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/1098"}],"wp:attachment":[{"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=1164"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=1164"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/la.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=1164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}