{"id":714,"date":"2017-08-14T09:41:36","date_gmt":"2017-08-14T16:41:36","guid":{"rendered":"https:\/\/2017.la.wordcamp.org\/?post_type=wcb_session&p=714"},"modified":"2017-08-14T09:41:36","modified_gmt":"2017-08-14T16:41:36","slug":"whats-the-difference-between-blogging-and-content-marketing","status":"publish","type":"wcb_session","link":"https:\/\/la.wordcamp.org\/2017\/session\/whats-the-difference-between-blogging-and-content-marketing\/","title":{"rendered":"What’s The Difference Between Blogging and Content Marketing?"},"content":{"rendered":"

Just as an occasional Tweet is not a social media campaign, having a blog doesn’t mean that you’re doing content marketing. While blogging is a key component, a weekly blog post probably isn’t enough by itself to give your business the boost you want. Let’s talk about strategy, branding, and developing a killer content marketing plan with your WordPress blog at the core of it all.<\/p>\n","protected":false},"excerpt":{"rendered":"

Just as an occasional Tweet is not a social media campaign, having a blog doesn’t mean that you’re doing content marketing. While blogging is a key component, a weekly blog post probably isn’t enough by itself to give your business … Continue reading What’s The Difference Between Blogging and Content Marketing?<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":11536871,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1506807000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[684],"footnotes":""},"session_track":[161614],"session_category":[],"class_list":["post-714","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-a"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p872L2-bw","jetpack_likes_enabled":true,"session_date_time":{"date":"September 30, 2017","time":"2:30 pm"},"session_speakers":[{"id":"684","slug":"kitty-lusby","name":"Kitty Lusby","link":"https:\/\/la.wordcamp.org\/2017\/speaker\/kitty-lusby\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/la.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/la.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/la.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/la.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/11536871"}],"version-history":[{"count":1,"href":"https:\/\/la.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/714\/revisions"}],"predecessor-version":[{"id":715,"href":"https:\/\/la.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/714\/revisions\/715"}],"speakers":[{"embeddable":true,"href":"https:\/\/la.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/684"}],"wp:attachment":[{"href":"https:\/\/la.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=714"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/la.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=714"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/la.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}