Jen Miller will speak on “Local SEO without Community Is Just Keywords” Saturday afternoon at 2:30 p.m. in the Talladega Room at WordCamp Los Angeles. Jen loved her first car without reservation. It was a bright red Volkswagen Beetle with “black pleather seats, the best ever car heater and an 8-track” radio system. As 8-tracks were no longer in circulation when the car became Jen’s, she sang along to the whatever classics – Blondie, ABBA, Van Halen – came with the car.

Jen’s car became well known in her neighborhood and helped her develop community and friendships. “I had just moved into the area and yet everyone knew about my car,” Jen said. “It was really beautiful. The only catch was I got it about 6 months before I had my driver’s license. My friends and I would sit and sing in my car, waiting until I had enough money to pay for a year of car insurance (the requirement my parents placed on me being able drive).”

“That bug became a neighborhood hub – a place for ‘my community’ to gather around,” Jen explained. “I truly believe that all aspects of life are better with community, whether it’s being a student, entering the workforce, becoming a parent, running a business or even managing a website.”

Last June Jen had the opportunity to give a lightening talk at WordCamp Europe. “It was a bit nerve-wracking trying to decide which salient details to include in only 10 minutes,” she recalled. “I was worried that I would take too long of a breath and be buzzed off the stage, so didn’t spend as much time on certain aspects I felt were key. I really wanted to emphasize the need for developing community in Local SEO so am excited to be able to talk on it at WordCamp Los Angeles.”

Jen added that though she’s built a business around keywords, blogging for companies all over the world, there is a common element in her most successful clients. “It’s community,” she said. “These clients don’t hide from their audience. They engage. They inquire. They seek out more ways to be involved and,” she concluded, “It shows in their reporting.”

The fastest car Jen has driven is a Nissan 280z though she prefers the grounded feel of a Chrysler 300 when driving long distances, and currently drives a plugin hybrid around town. She feels that just as every car can be situationally appropriate, WordCampers need to use the right techniques. She hopes to set the pace for attendees by providing an SEO vision that takes them well beyond defined keyword placement, allowing them to command a firm grip of what is needed to stay on the inside track in the fast lane of SEO.

Catch Jen Miller LIVE at WordCamp Los Angeles:

• Topic: Local SEO without Community Is Just Keywords
• Time and Date: Saturday, September 30 at 2:30 p.m.
• Room: Talladega Room