Amber Hewitt will speak on “Branding for Everyone” Sunday afternoon at 10:00 a.m. in the Talladega Room at WordCamp Los Angeles. Her first car was a red 1986 Honda CRX. “It was a great little car!”exclaimed Amber. “It only had two seats, yet I managed to fit three people.” As you can see, even as an early driver, Amber recognized the importance of changing the look and making adjustments to deliver the desired result.

So it is with branding. “Branding is a very important, but often overlooked,” Amber explained. “It’s more than designing a logo. I want people to understand how branding works and that it’s not only for businesses.”

Amber has solidified her personal brand in part by the car she drives. “My grandmother had a 1971 Opel GT,” Amber said. “I loved that car! Two-seater, 4-speed, no air conditioning, but it was so cool to me as a kid… and the headlights flip up sideways!” Amber then admitted with a smile, “I’m very happy to say I now own and drive that car.”

Though the fastest car she’s driven may be a Porsche Cayenne S, which she described as “so smooth,” Amber understands that branding is about more than speed. After attending her session Amber expects, “People will be able to create their own powerful brand and stand out from the competition.”

Catch Amber Hewitt LIVE at WordCamp Los Angeles:

• Topic: Branding for Everyone
• Time and Date: Sunday, October 1 at 10:00 a.m.
• Room: Talladega Room