Themes shape the entire WordPress experience, and there are seemingly endless options to choose from. But with all these options, how do you know which theme is the best for you? This talk will explore the vast spectrum of WordPress’ themedom, from the simplest default themes to the most involved custom creation, including theme option panels, theme repositories and marketplaces, and which types of themes are best for which purposes. Sé will also cover the must-haves (and the red flags) to look for when choosing your next theme, when you should (or shouldn’t) build a custom theme, and how to structure your site so you can go from theme to theme without losing your content (or your mind).