{"id":139590,"date":"2014-08-06T14:55:56","date_gmt":"2014-08-06T21:55:56","guid":{"rendered":"https:\/\/2014.la.wordcamp.org\/?post_type=wcb_session&#038;p=139590"},"modified":"2014-08-11T12:56:58","modified_gmt":"2014-08-11T19:56:58","slug":"case-study-flexibility-growth-shape-design-decisions-for-app-marketing-site","status":"publish","type":"wcb_session","link":"https:\/\/la.wordcamp.org\/2014\/session\/case-study-flexibility-growth-shape-design-decisions-for-app-marketing-site\/","title":{"rendered":"Case Study: Flexibility &amp; Growth Shape Design Decisions for App Marketing Site"},"content":{"rendered":"<p>Following the WordPress mantra of decisions over options, this case study takes you behind the scenes of a lightweight, lean, flexible site with one primary goal: to get visitors to download a smartphone app. Get insights on the core design decisions made throughout the site build process to keep the focus on conversion. Learn about the challenges faced to not only deliver a stellar designed site out of the gate, but to accommodate the long-term marketing plan of expanding in-app purchase options. Plus, hear about several of design features &amp; how they were successfully translated to screens of all sizes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the WordPress mantra of decisions over options, this case study takes you behind the scenes of a lightweight, lean, flexible site with one primary goal: to get visitors to download a smartphone app. Get insights on the core design &hellip; <a href=\"https:\/\/la.wordcamp.org\/2014\/session\/case-study-flexibility-growth-shape-design-decisions-for-app-marketing-site\/\">Continue reading <span class=\"assistive-text\">Case Study: Flexibility &amp; Growth Shape Design Decisions for App Marketing Site<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13714748,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1409932800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[139582],"footnotes":""},"session_track":[333551],"session_category":[],"class_list":["post-139590","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-design-workshop"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"session_date_time":{"date":"September 5, 2014","time":"9:00 am"},"session_speakers":[{"id":"139582","slug":"brian-bourn","name":"Brian Bourn","link":"https:\/\/la.wordcamp.org\/2014\/speaker\/brian-bourn\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/la.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/139590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/la.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/la.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/la.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/139590\/revisions"}],"predecessor-version":[{"id":139729,"href":"https:\/\/la.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/139590\/revisions\/139729"}],"speakers":[{"embeddable":true,"href":"https:\/\/la.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/139582"}],"author":[{"embeddable":true,"href":"https:\/\/la.wordcamp.org\/2014\/wp-json\/wporg\/v1\/users\/brianbourn"}],"wp:attachment":[{"href":"https:\/\/la.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=139590"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/la.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=139590"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/la.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=139590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}