Following the WordPress mantra of decisions over options, this case study takes you behind the scenes of a lightweight, lean, flexible site with one primary goal: to get visitors to download a smartphone app. Get insights on the core design decisions made throughout the site build process to keep the focus on conversion. Learn about the challenges faced to not only deliver a stellar designed site out of the gate, but to accommodate the long-term marketing plan of expanding in-app purchase options. Plus, hear about several of design features & how they were successfully translated to screens of all sizes.