Joe Chellman has been using WordPress since before it was a twinkle in Ma.tt’s eye, making themes since then, and developing plugins for several years now. He’s the supreme dictator for life of ShooFly Development and Design, purveyors of fine web goodness since 2000 or so. He’s the author of Introducing WordPress: Learn by Video on Peachpit, and several JavaScript titles of lynda.com.

He has made a lot of mistakes, but experienced many more triumphs.