The Blogging Dead: Zombie Content Rules

You know it’s there. Posts, pictures, Flash animations, cheesy slideshows that you’ve been meaning to go back and update or get rid of entirely. And still your undead content shuffles around your site, mindlessly devouring your user’s patience (and BRAAIINNS!). In this session, Janine Warner uses her experience as a journalist and editor to show you how to ruthlessly clear out your decrepit content and make room for the kind of fresh meat and tasty morsels that attract the audience you really want. From big ideas to practical tips, find out how to conduct a content inventory, develop a gap analysis, and ultimately build a content matrix. Chainsaws and shotguns optional.