{"id":556,"date":"2011-09-02T11:06:25","date_gmt":"2011-09-02T18:06:25","guid":{"rendered":"https:\/\/2011.la.wordcamp.org\/?p=556"},"modified":"2011-09-06T09:17:59","modified_gmt":"2011-09-06T16:17:59","slug":"speaker-spotlight-greg-taylor","status":"publish","type":"post","link":"https:\/\/la.wordcamp.org\/2011\/speaker-spotlight-greg-taylor\/","title":{"rendered":"Speaker Spotlight: Greg Taylor"},"content":{"rendered":"<p>Why is content important to search? How does search dictate your content? Can social media play a part in content publishing? What are the tools professionals use to <a href=\u201dhttp:\/\/mktgpress.com\/content-that-works\/\u201d>develop content that works<\/a>?<\/p>\n<p>All these questions, plus other, will be answered in Greg Taylor\u2019s WordCamp LA session of Winning The Search War With Content.<\/p>\n<p>Greg Taylor. Founder of <a href=\u201dhttp:\/\/mktgpress.com\u201d>Marketing Press<\/a>, in Tempe, AZ is a veteran in the Phoenix marketing community. Having led teams large and small into marketing battles, Taylor is familiar with what it takes to separate one brand from one another.<\/p>\n<p>\u201cEvery piece of published content needs to serve a purpose and work towards a desired business result,\u201d says Taylor. \u201cUnless you are blogging as a hobby or online journaling, publishing content just for the sake of publishing content is a waste of time, energy and resources.\u201d<\/p>\n<p>If you talk to Greg, you\u2019ll see he\u2019s extremely passionate about WordPress and creating content that solves business challenges. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is content important to search? How does search dictate your content? Can social media play a part in content publishing? What are the tools professionals use to develop content that works? All these questions, plus other, will be answered &hellip; <a href=\"https:\/\/la.wordcamp.org\/2011\/speaker-spotlight-greg-taylor\/\">Continue reading <span class=\"screen-reader-text\">Speaker Spotlight: Greg Taylor<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1182490,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[6543],"tags":[12175,29],"class_list":["post-556","post","type-post","status-publish","format-standard","hentry","category-speakers-2","tag-greg-taylor","tag-speakers"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1Cz5E-8Y","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/la.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts\/556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/la.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/la.wordcamp.org\/2011\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/la.wordcamp.org\/2011\/wp-json\/wp\/v2\/users\/1182490"}],"replies":[{"embeddable":true,"href":"https:\/\/la.wordcamp.org\/2011\/wp-json\/wp\/v2\/comments?post=556"}],"version-history":[{"count":2,"href":"https:\/\/la.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts\/556\/revisions"}],"predecessor-version":[{"id":566,"href":"https:\/\/la.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts\/556\/revisions\/566"}],"wp:attachment":[{"href":"https:\/\/la.wordcamp.org\/2011\/wp-json\/wp\/v2\/media?parent=556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/la.wordcamp.org\/2011\/wp-json\/wp\/v2\/categories?post=556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/la.wordcamp.org\/2011\/wp-json\/wp\/v2\/tags?post=556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}